8 football logo redesigns inspired by Juventus' new look
On Monday, Italian giant Juventus unveiled its newest logo and plenty of fans were split in opinion. The new-look crest, much more minimal in design, features a pair of "J" shapes side-by-side in contrasting black and white, signalling, as the club put it, the beginning of a new era.
Here are a few other football logo's we've redesigned following in Juventus' example, where simplicity and a focus on letters takes precedent:
Arsenal
![](http://i.imgur.com/Cuz8YTl.png)
Inspired by the cannon that has long adorned the Arsenal crest, this new take puts the focus on a lower-case "a" as the main body of the war-time weapon.
Real Madrid
![](http://i.imgur.com/pgyASCU.png)
Equal parts regal and modern, Real Madrid pays homage to its Spanish royal roots while adding a touch of whimsy to an otherwise pomp-filled club.
Chelsea
![](http://i.imgur.com/2QxsNJI.png)
Blue is still the colour for Chelsea as the lion adorning the crest is brought in closer and the "C" shape arks over, both in profile.
Manchester United
![](http://i.imgur.com/PL4qZp2.png)
Manchester United pays direct homage to its Red Devil nickname by using horns and a pointy tail in this revamped look.
Barcelona
![](http://i.imgur.com/Nv1fo7E.png)
Barcelona the club, known as the Blaugrana (Blue-and-red), has become equally synonymous with Catalonia - this badge gives a nod to both camps.
Liverpool
![](http://i.imgur.com/dtJhNJI.png)
Liverpool has long been defined by the Liver bird, a fantastical beast we're not quite sure where to find, and taking its wing gives us this new badge idea.
AC Milan
![](http://i.imgur.com/A1Pz3Pa.png)
AC Milan is one of the most iconic teams in the world due, in part, to its trademark red-and-black vertical stripes. This logo keeps that at the forefront.
Bayern Munich
![](http://i.imgur.com/4BSK2rU.png)
Bayern Munich's logos throughout history have featured diamonds within and in this new look, and that same shape inspires the makeup of a "B" shaped crest.
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