VIDEO: Kevin Durant loses himself in Jolly Ranchers in new commercial

Kevin Durant surely would have preferred being on the court when the NBA Finals tipped off, but even after an injury plagued follow-up season to his MVP campaign, the Slim Reaper remains one of the game's most marketable stars.

With millions of eyeballs tuned in to Thursday's Game 1 between the Cleveland Cavaliers and Golden State Warriors, Durant's new Sonic commercial debuted, where the four-time scoring champion finds it impossible to focus on the basketball task at hand while visions of candy slushes dance in his head.

There's also a pretty fantastic reflection on Jolly Ranchers.