VIDEO: Under Armour has Bill Russell narrate Stephen Curry MVP 'Stonecutter' ad
Nelson Chenault / Reuters
"Look at a stonecutter hammering away at his rock."
NBA legend Bill Russell helped Under Armour congratulate Golden State Warriors point guard Stephen Curry on his Most Valuable Player award by lending his voice to a commercial entitled "Stonecutter."
The famed stonecutter quote from Jacob Riis was used by Under Armour to epitomize Curry's NBA journey.
When nothing seems to help, I go and look at a stonecutter hammering away at his rock, perhaps a hundred times without so much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all those that came before.