While most people in the basketball community outside Miami are ready to bury the Heat now that LeBron James has moved on, the team put together a hype video ahead of the 2014-15 season to remind the rest of the league that hey, its fans aren't going away!
But the video - which manages to relive some of the franchises brightest moments while excising any and all footage of James - isn't just about putting others on notice; it's also about reminding the Heat faithful themselves what sets them apart.
This booming baritone of a voice-over passage, in particualar, seems to sum the experience up pretty well:
We do things differently here. We throw down dominoes in the park, we cheer on our team in the dark. We play hard, but we work even harder. We are the hardest-working, best-conditioned, most professional, most unselfish, toughest, meanest, most disliked team in the NBA. And we wouldn't want it any other way.
Stay strong, Heat fans!