Kyrie launches advisory firm to support underrepresented businesses
Scott Audette / National Basketball Association / Getty

Brooklyn Nets star Kyrie Irving is launching a new endeavor aimed at helping underrepresented entrepreneurs.

Irving and his KAI Family Enterprise announced the formation Monday of KAI 11 Consulting, a business advisory firm that "seeks to provide a more equitable process that eliminates systemic barriers to entry."

The firm will help create more opportunities for minority, woman-owned, and underrepresented businesses by providing them with access to programs, mentors, and other resources.

"We must give our people the proper resources and stewardship for them to win beyond traditional investment vehicles," Irving said in a statement. "This is not only essential to closing the wealth gap, but it also fosters a more unified, empowered, and liberated society."

KAI 11's first collaboration was with Fleeting, an Atlanta-based, Black-owned commercial fleet company that received a $500,000 investment from Irving and his partners. The firm is expected to announce additional initiatives later this year.

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Kyrie launches advisory firm to support underrepresented businesses
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