Embiid files trademark claims for 'Trust The Process' months after 76ers
It appears Joel Embiid wants to cash in on the signature rallying cry of the Philadelphia 76ers.
The All-Star center submitted eight trademark claims for "Trust The Process" on Nov. 21. The filings were made for a number of goods and services, including non-alcoholic beverages, toys, shoes, water bottles, and bags.
Joel Embiid has filed 8 new trademark applications for TRUST THE PROCESS.
— Josh Gerben (@JoshGerben) December 1, 2018
The filings claim that Embiid plans to sell everything from non-alcoholic beverages to toys using the phrase.
The 76ers just filed a TRUST THE PROCESS trademark 2 months ago.
Is this Embiid v. 76ers? pic.twitter.com/7khouaUdL2
The Sixers organization, however, made a trademark claim of its own for the phrase on Sept. 26, for television and radio, mascot use, basketball clinics, and video games.
The team declined to comment on Embiid's filings following a 123-98 victory over the Washington Wizards on Friday night, according to ESPN's Darren Rovell.
Embiid dropped his first "Trust The Process" on social media back in 2014.
TRUST THE PROCESS!!!! #10straight
— Joel Embiid (@JoelEmbiid) November 19, 2014