Kobe launches body-care line for athletes named 'Art of Sport'
Kobe Bryant announced his newest business endeavor Wednesday: A body-care line designed specifically for athletes.
The five-time NBA champion teamed up with entrepreneurs Matthias Metternich and Brian Lee on the direct-to-consumer line, called Art of Sport, which includes products like deodorant, body wash, and sunscreen.
"When I played, I had a day job," Bryant told Ben Golliver of The Crossover. "In between games, I'd write and think and create stories, some of which were brand-related. Storytelling has always been a central part of my life. With AOS, the exciting part has been deciding how we use our messaging to connect with athletes across the world.
"We're speaking to the athlete through our communication and we're connecting to the spirit of the game. The important thing in building a brand for athletes is making sure the messaging and the story touches on the emotional components and the spirit associated with a great soccer match or basketball game. The product shouldn't only benefit you from a physical standpoint, there should be an emotional and inspirational benefit too."
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My mentality is to always rise and compete. That's why I'm a founding partner of Art of Sport – a new brand helping all athletes feel and perform their best through performance-driven body care. Proud of this team. Proud of this challenge. #ArtOfSport #BornForMore #MambaMentality pic.twitter.com/yifXJ2tkSc
— Kobe Bryant (@kobebryant) October 3, 2018
Among the professional athletes promoting Art of Sport are reigning NBA MVP James Harden, Pittsburgh Steelers wide receiver JuJu Smith-Schuster, and Chicago Cubs infielder Javier Baez.