Look: Westbrook unveils new 'Why Not?' apparel collection

Coming on the heels of the launch of his first signature basketball shoe, the "Why Not Zer0.1," Russell Westbrook has partnered with Jordan Brand on a new apparel collection for spring 2018.

The Oklahoma City Thunder star styled and spoke about the design process behind his "Why Not?" collection ahead of its release.

"I love storytelling using different ideas and fabrics in new ways," Westbrook said. "I'm always trying to figure out how I can change the culture or push the brand in new directions."

(Photos courtesy: Jordan Brand)