MLS, Adidas agree new 6-year deal reportedly valued at $700M

Major League Soccer and Adidas announced Wednesday an extension to their commercial partnership with the signing of a new six-year deal, which Forbes' Chris Smith reports is valued at $700 million.

The deal marks Adidas' largest-ever investment in North American soccer, and sees the kit manufacturer stay on as the official supplier for the league, its clubs, MLS youth academies, and youth affiliated clubs.

"It is by far the biggest deal in the history of our league," MLS commissioner Don Garber said, as quoted by Forbes. "This deal, in my perspective, helps solidify our position as the leading soccer property in North America. This is a really strong statement about where MLS is today, and how we’re poised for a very positive and energized future."

Adidas first partnered with the league in 2004. The last agreement saw the company pay $25 million per year, marking this latest extension significantly more lucrative.

Adidas North America president Mark King explained the decision to invest in MLS, stating, "At the core of the Adidas brand around the world is soccer."

"When you look at what's the opportunity to really drive soccer in the United States, there's only one option, and that's MLS."