Wrigley Field batter's eye renamed for Pepsi

Wrigley Field wants everyone to know who it sides with in the cola wars.

The Chicago Cubs announced an extension of their partnership with Pepsi on Monday that will see the soft drink company's name and logo adorn the 102-year-old park's batter's eye.

The renamed "Pepsi Batter's Eye" will sport the Pepsi shield on the facade of the center-field bleachers, just below Wrigley's iconic scoreboard, according to Danny Ecker of ChicagoBusiness.com. The team is also adding four new reserved seats to the area.

With the Cubs set to field one of baseball's best teams in 2016 after a surprising playoff run last season, advertising fees at Wrigley Field have reportedly increased by 30 percent in the past year.