VIDEO: Henrik Lundqvist appears in underwear commercial, does not model underwear

Henrik Lundqvist of the New York Rangers is one of the premiere goaltenders in the NHL. On top of that, he has some of the most perfect hair and a manicured five-o'clock shadow that rivals any other on the planet.

It makes sense he would agree to model, right?

Lundqvist appeared in a commercial for Bread & Boxers underwear, appearing to contemplate his past. Looking longingly into the sun as he walked in slow motion down a dock, the commercial showcased his sought-after hair.

He took a pen to a newspaper. Gripping stuff.

The one problem with the commercial? Aside from the opening scene (where one could gather he was carrying a pair of boxers) and the closing scene where the band is shown, he doesn't actually model any underwear.

[h/t yardbarker]