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Russell Wilson launches new clothing line

Otto Greule Jr / Getty Images Sport / Getty

Seattle Seahawks quarterback Russell Wilson launched a new clothing line that he says is meant to inspire people to live a good life.

Wilson debuted Good Man Brand, a label that specializes in men's apparel that can serve both casual and formal purposes. With every item purchased, three dollars will go towards the Why Not You Foundation, who will assist education programs in low-income neighborhoods.

"I think about a great jump shooter, a guy who can shoot from way outside. And then the guy who can hit easy lay-ups. So when it comes to clothes, I had the great suits and I had the shorts and T-shirts," Wilson told Matt Serba of GQ. "But I wanted that mid-range game that I could dress up and down."

"I wanted to make unbelievable clothes," he continued. "That was a no-brainer. That's the most important thing."

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