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Report: Super Bowl XLVIII was the NFL's most expensive yet

Shannon Stapleton / Reuters

Super Bowl XLVIII was the most-watched program in U.S. television history. It was also the most expensive Super Bowl to date. 

The Newark Star-Ledger examined the New York/New Jersey Super Bowl Host Committee's 2013 financial filings and found it took in and spent over $81 million, which is more than twice the amount ($30 million) the Arizona Super Bowl Host Committee expects to raise for this year's event.

The NFL has acknowledged that, at well over $100 million, Super Bowl XLVIII was the most expensive ever played.

Here are some more numbers from the Star-Ledger's report:

  • The committee had "projected liabilities and revenues that raised its expected spending to more than $81 million," including things like media events and activities on Super Bowl Boulevard.
  • New Jersey spent at least $28.7 million in state funds to ensure the event went off without a hitch. 
  • Alfred Kelly Jr., the host committee's president and CEO, earned $3.6 million in compensation and benefits, with $1 million in deferred compensation. A total of $7.8 million was spent on salaries. 
  • New Jersey Transit spent $12.4 million on Super Bowl-related construction, including platform expansion. The agency ended up losing $5.6 million by transporting fans to and from the game. 
  • State police spent nearly $5.3 million on security and related expenses, with federal grants offsetting all but $1.35 million of that amount. 
  • The state agreed to suspend sales tax on all Super Bowl tickets and parking - an NFL standard - which accounted for $7.5 million in lost revenue. 
  • The committee reported more than $1.4 million in consulting fees, $1.8 million in sponsorship costs and $425,664 in logistics and volunteer-related costs.
  • James Hughes, dean of the Bloustein School for Planning and Public Policy at Rutgers University, said New Jersey's economic indicators showed there was no big payoff from the Super Bowl. There were increased hotel bookings, but he suspects they would have benefited New York, not New Jersey.

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