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Texas A&M, Seahawks reach licensing agreement over '12th Man'

Thomas Campbell / Reuters

Texas A&M and the Seattle Seahawks will continue their agreement for both parties to use the "12th Man" trademark, but fans in the Pacific Northwest may not be happy with some of the terms.

The two sides agreed to a new five-year licensing agreement Thursday, but the Seahawks will no longer be able to use the "12th Man" in their Ring of Honor or on official social media handles, according to Darren Rovell of ESPN.

Texas A&M had the moniker trademarked in 1990 and the Seahawks have been paying the Aggies to use it since 2006. Seattle initially paid Texas A&M $100,000 and then $5,000 per year ever since, according to Rovell.

The terms of the new contract were not disclosed.

"We are obviously pleased to have in place the new agreement with the Seattle Seahawks that serves to control and minimize any use of Texas A&M's trademark '12th Man' by any entity other than Texas A&M and its authorized licensees," Texas A&M system chancellor John Sharp said.

The Seahawks own trademarks for "12," "The 12s," and "We Are 12s."

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