D.C. United unveils new club logo with eye on evolving team brand

D.C. United unveiled its new look for the 2016 MLS season on Thursday night, updating its club crest for the second time since its inception in 1996.

The new crest, which was leaked earlier in the week, features a similar red, black, and white color scheme and retains the eagle that the club is known for.

Tom Hunt, the team's COO, said the new look "is more of a modern evolution than a revolution." The team's head coach, Ben Olsen, gushed over the change as well.

"It's completely grown on me over the last four or five months," Olsen said. "It's great, I think the message of evolving with this club is important: Not only as a club, [but] with the new stadium coming. I'm an interesting perspective to this whole deal, because I'm a part of the tradition, and the past. And I still think it's important for this club to move forward – the future is really bright with this club.

"Life goes on, man. It evolves. It moves forward."

The team will debut the new look on a new home shirt at the top of the 2016 regular season.