English Football League rebrand called 'insulting' to Welsh clubs

Chairman of the Cardiff City Supporters' Trust, Tim Hartley, has described the rebrand of the three Football League divisions "insulting" to both the Championship outfit and League Two club Newport County, reports the BBC.

(Courtesy: @football_league)

In what the organisation's website describes as a "comprehensive corporate and competition rebranding," the name has been changed from the Football League to the English Football League - or EFL for short.

Related: The Football League undergoes facelift with new name, logo

This attempt to latch onto what the Premier League has become known as in North America - the "EPL" - has left those in the land of the dragon perturbed at a lack of recognition for their representatives, and wondering if there's a need to tweak the brand at all.

"It's a little bit insulting that both Welsh clubs will be classed as English," Hartley said.

"The rebranding will make a lot of money for companies making logos and headed paper but will do nothing for teams playing in the three divisions. What's the point?

"The Football League had status, we knew what it meant - why mess with a brand that clearly works?"

Cardiff and Newport have yet to comment on the decision that was apparently made following consultations between clubs, stakeholders, commercial fans, and more than 18,000 fans.

Coincidentally, 18,000 is the average number of supporters third-tier Bradford City has drawn to home matches this campaign.