Augusta files trademarks for Jim Nantz's 'A Tradition Unlike Any Other' slogan
Mark Blinch / REUTERS
The Masters committee wants a slogan unlike any other.
Augusta National is in the process of trademarking the phrase "A Tradition Unlike Any Other," which was first coined by CBS broadcaster and long-time Masters Tournament voice Jim Nantz.
The club has filed for two trademarks for the phrase, believed to be first used in 1986, according to ESPN.
Nantz was not consulted, according to his agent, but will not stand in the way of Augusta's plans to adopt the phrase.
HEADLINES
- Seguin, Stars grab series lead with win over Avalanche
- Tatum leads Celtics to bounce-back win over Cavs in Game 3
- Cubs draw 6 bases-loaded walks in 5th vs. Pirates, most in 1 inning in 65 years
- Broncos' Payton: Seeing Nix practice 'almost like watching a good golfer'
- Chargers signing veteran pass-rusher Bud Dupree
Advertisement