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Michael Jordan goes viral again after declaring 'the ceiling is the roof'

Bob Donnan / USA TODAY Sports

Michael Jordan has dropped plenty of famous lines in his lifetime, and he produced a new memorable quote Saturday.

"The ceiling is the roof," the Greatest Of All Time told a packed Dean Smith Center at halftime of North Carolina's game against Duke.

His Airness was given a microphone to announce that his Jordan brand will begin outfitting the Tar Heels' football program beginning in 2017. Twitter, of course, went to work immediately:

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