LeBron rookie card expected to sell for $200K

An autographed LeBron James' rookie card is expected to sell for $200,000 in an online auction ending Oct. 1.

"It's sorta like finding Willy Wonka's golden ticket," sports memorabilia expert Ken Goldin told Joe Noga at cleveland.com. "It really is the Holy Grail of modern trading cards."

Goldin claims the one-of-a-kind card is the most valuable LeBron collector's item on the market, believing it's worth even more than a recent piece of LeBron memorabilia.

"If you had the jersey he wore in Game 7 of the NBA Finals, this card is worth more," Goldin said.

As of Monday, bids have reached $65,000 with 11 days remaining in the auction.