VIDEO: 'Ugly Kardashian' play works to perfection for Missouri middle school

A Missouri middle school recently ran a play they call the "Ugly Kardashian," and it went off without a hitch, resulting in a 41-yard touchdown run by quarterback Atiq Muhammad.

Pretending that the wrong ball is being used is a trick as old as the game itself, but the name of the play is certainly creative.

"(I) wanted something catchy and funny, and always loved the name of the trick play from 'Little Giants,'" Lewis and Carter head coach Shawn Griggs said, via MaxPreps. "When I said it the first time in the huddle, they wouldn't stop laughing," Griggs said. "I threatened to change the name of it because they would laugh everytime I said it."