Marc Anthony now part of group representing Reds' Chapman
Marc Anthony is following the lead of rapper Jay-Z and making a move into athlete representation.
The entertainer has founded Magnus Media, which will include sports division Magnus Sports, which in turn will team with Praver Shapiro Sports Management..
The first major client of the group is none other than Cincinnati Reds fireballer Aroldis Chapman, according to Ken Rosenthal of FOX Sports.
Announcing today the creation of MAGNUS Sports w/ the signing of @MLB pitcher @AChapman_105 https://t.co/EOzG7ckpcy pic.twitter.com/Q92PAKJETD
— Marc Anthony (@MarcAnthony) November 30, 2015
"Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there's no shortage of amazing stars of Hispanic origin," Anthony said.
"Despite that, until now there hasn't been an enterprise specifically designed to meet their needs. With Magnus Sports, we are changing the existing dynamics and building a new kind of management company that understands the culture and knows how to build big media brands."
Anthony and his Magnus Sports group will be in charge of the branding and marketing side of the players they represent, while Praver Shapiro will handle contract negotiations and other player services.
The two-time Grammy winner has sold more than 12 million albums worldwide, and was famously married to Jennifer Lopez from 2004-2014.