Ole Miss announces adoption of Landshark as new school mascot
Justin Ford / USA TODAY Sports

Move over Rebel the Bear, it's the Landshark's time to shine.

Ole Miss Chancellor Dr. Jeff Vitter announced Friday in a letter sent to university stakeholders that the school will retire its existing mascot Rebel, the Black Bear and adopt a new Landshark mascot prior to the 2018 season, according to David Magee of Magnolia State Live.

"I want to state unequivocally that we are - and always will be - the Ole Miss Rebels. And I am asking all Rebels to unite around our new Landshark mascot," Dr. Vitter said in the letter, confirming that the school will stick with its long-standing nickname.

Vitter added that the athletics department will be in charge of designing, developing, and launching the mascot under the direction of athletic director Ross Bjork.

Ole Miss announces adoption of Landshark as new school mascot
  Got something to say? Leave a comment below!
@NBAonTNT Lowry is making hustle defensive plays down the st...
Lowry takes the charge from Kawhi at the All-Star Game 🚨
LeBron showing off the handles 👀 #NBAAllStar
LeBron pulls off the fake before the strong flush 😤
Trae beats the buzzer from half court 😱
Stop what you're doing and watch this @EASPORTSNHL OT winner...
Anisimov goes backhand shelf to sink Stars in OT
First game ✔️ First goal ✔️ What a @NHL debut 🙌 #LeafsFore...
Korshkov nets 1st NHL goal in his 1st game 👏
.@MagicJohnson leads an 8-second moment of silence for Kobe ...
Magic leads 8-second moment of silence with All-Stars in honor of Kobe, David Stern
Uh, yes, Elias Pettersson (@_EPettersson) can shoot. @Discov...
Elias Pettersson with the absolute 💣