Michael Jordan had no problem rejecting lucrative marketing opportunities during his playing days, and that apparently hasn't changed in retirement.

Jordan's longtime agent David Falk revealed Thursday on WFAN's "Boomer and Gio" that he turned down an appearance a few years ago that would have paid him a whopping $100 million.

"I brought him a deal three years ago for $100 million. And all he had to do was, other than giving his name and likeness, make a one, two-hour appearance to announce the deal and he turned it down," Falk said. "God bless him. He's been so successful, it gives him an opportunity to do whatever the hell he wants or not to do things he doesn't want. I really admire that. He's very, very selective in the things he wants to be involved in."

Falk added that on another occasion, Jordan turned down $7 million to take part in a one-day golf tournament in Asia.

Jordan has a current net worth of $2.1 billion, according to Forbes.