Lochte loses all of his endorsement deals

by
Rob Schumacher / Reuters

Ryan Lochte's behavior in Brazil cost him every single one of his endorsement contracts.

All four companies with whom the U.S. swimmer had an endorsement agreement severed ties with him Monday following the infamous false robbery scandal that became an international incident during Rio 2016.

Speedo was the first to distance itself from Lochte, with Ralph Lauren, Gentle Hair Removal, and Airweave following suit.

All in all, he lost about $1 million in endorsement deals, industry sources told ESPN's Darren Rovell.

Speedo will donate $50,000 of Lochte's former fee to charitable organization Save the Children.

Lochte apologized over the weekend for embellishing the story of him and his three Olympic teammates being robbed at a Rio gas station.

Teammate Gunnar Bentz essentially accused Lochte of escalating the situation by tearing down a metallic sign and yelling at the security guards who confronted the four swimmers.

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