"In light of the ongoing investigation involving Patrick Kane, he will no longer be a spokesperson for the launch of EA Sports 'NHL 16,'" the video game company said in a statement Wednesday.
"He will not appear on the EA Sports 'NHL 16' cover nor participate in other EA Sports 'NHL 16' promotional activities."
The police department said last week it was gathering information and awaiting forensic test results.
Other companies tied to Kane through endorsement deals, such as McDonald's and Bauer Hockey, are keeping an eye on the investigation, according to ESPN's Darren Rovell.
"We are obviously aware of the current investigation announced by Hamburg Police on Friday," said Steve Jones, a spokesman for Performance Sports Group, which owns Bauer. "We continue to closely monitor the situation."
McDonald's spokeswoman Heidi Barker said the company is aware of the investigation but declined to offer further comment.
The new "NHL 16" cover will now feature Toews exclusively:
(Courtesy: EA Sports)