Henrik Lundqvist of the New York Rangers is one of the premiere goaltenders in the NHL. On top of that, he has some of the most perfect hair and a manicured five-o'clock shadow that rivals any other on the planet.
It makes sense he would agree to model, right?
Lundqvist appeared in a commercial for Bread & Boxers underwear, appearing to contemplate his past. Looking longingly into the sun as he walked in slow motion down a dock, the commercial showcased his sought-after hair.
He took a pen to a newspaper. Gripping stuff.
The one problem with the commercial? Aside from the opening scene (where one could gather he was carrying a pair of boxers) and the closing scene where the band is shown, he doesn't actually model any underwear.
[h/t yardbarker]