The Vegas Golden Knights are reaching out.
The NHL's latest expansion team will air select Spanish broadcast games in its inaugural season in an effort to grow its fan base among the local Hispanic population.
"Hispanics and Latinos are generally soccer-oriented, but we believe we can bring the kids along with our youth hockey programs that we will be developing," Golden Knights owner Bill Foley told Jesse Granger of the Las Vegas Sun. "If the kids take (the sport of hockey) home, the parents will convert."
About one-third of the local population comes from a Hispanic background, according to the Las Vegas Sun.