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Peyton Manning fakes out crowd with retirement joke

Kathryn Scott Osler / Denver Post / Getty

Denver Broncos quarterback Peyton Manning had a speaking engagement Tuesday in Jacksonville, Fla., where he decided to throw the crowd a curveball with the ol' fake retirement announcement.

"Many have heard I have a significant announcement to make, so I thought I'd make it here," Manning began, according to Jeff Darlington of NFL Network. "... Papa Johns is offering 50 percent off."

A joke paid off with some promotional content. Now that's branding.

Manning, apparently, has a future in comedy:

Manning went on to talk about his other endorsements, Jaguars rookie Blake Bortles' interceptions, and the merits of being a great leader during the speech.

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