Millions of eyes around the globe will be on Santa Clara, Calif., on Sunday for Super Bowl 50.
Those fans lucky enough to watch the game in person hopefully didn't arrive to the stadium hungry, as concession prices at Levi's Stadium have been jacked up for the occasion.
Whether it's a $25 glass of wine or a $20 crab sandwich, stadium vendors are ready to take in some big money from The Big Game.
The $7 bottled water has even spurned some unusual requests.
Some @SuperBowl concession prices pic.twitter.com/RzMUMBiKrF
— Jim Wyatt (@jwyattsports) February 7, 2016
Of course there's a Wine booth @SuperBowl. We're in wine country after all pic.twitter.com/gExWtDbJjj
— Jim Wyatt (@jwyattsports) February 7, 2016
Super Bowl 50 concession prices (H/T @stadiyums) pic.twitter.com/jbhCFl48h7
— Darren Rovell (@darrenrovell) February 7, 2016