America First Policies, a political action committee that supports President Donald Trump, is beginning an initiative to boycott the NFL in the wake of the commander in-chief's latest, incendiary remarks.
Trump asked NFL owners to fire players who protested during the national anthem, but his remarks were met with widespread contempt and derision from athletes across the United States. Commissioner Roger Goodell, along with several teams and players, released statements condemning Trump for his remarks.
Numerous players and teams ramped up their protest efforts during Sunday's games, with some teams refusing to take the field during the anthem.
America First Policies began a campaign in response to the NFL, asking its constituents to stop watching the NFL in a series of ads, reading "Turn off the NFL" with the hashtag #TakeAStandNotAKnee.
Meanwhile, Trump continued his attack on the NFL Sunday.