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Report: Major advertisers Viagra, Cialis pulling out of NFL

Mark J. Rebilas-USA TODAY Sports / Reuters

The NFL's advertising market continues to be softer than in years past, and the league is reportedly set to lose two major contributors.

With the league already attracting less interest from automotive companies and movie studios, erectile dysfunction drug makers Viagra and Cialis won't buy any adverts for the 2017 season, multiple insiders told Anthony Crupi of Advertising Age.

This is reportedly due to Viagra and Cialis losing their patent exclusivity, a blow that's led both companies to scale back advertising. It's not clear what influence, if any, the decline in NFL ratings last season had on the decision.

It's a hard pill for the NFL to swallow, too; last campaign, Viagra and Cialis spent more than $50 million airing commercials during games.

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