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Creative Artists Agency signs Aaron Rodgers

Raj Mehta / USA TODAY Sports

Creative Artists Agency (CAA) landed a major coup Friday, signing Green Bay Packers superstar Aaron Rodgers.

CAA is a massive entity that represents athletes, actors, musicians, television hosts, directors, and others in the entertainment industry.

"I have always been interested in exploring ways to parlay the things I am most passionate about into new business endeavors,” Rodgers said via Daniel Holloway of Variety. "I am excited to partner with CAA, as I am confident that together we can create entrepreneurial opportunities that enable me to tell the stories I am eager to tell across a wide spectrum of mediums and platforms."

"Beyond being a remarkable athlete and leader on the field, Aaron has a clear vision for growing his brand and business off the field," CAA Sports co-head Michael Levine said. “We are thrilled to work with Aaron during the prime of his career and look forward to partnering with key leaders across the agency to build a business portfolio that will enhance his existing and already impressive legacy and last well beyond his record-setting on field career."

Rodgers, one of the most visible faces in the NFL, represents a major victory for CAA.

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