The NFL draft is host to many traditions, perhaps none grander than booing commissioner Roger Goodell when he takes the stage.
Goodell greeted the crowd outside the Philadelphia Museum of Art to kick off the draft and received no mercy for his trouble.
To Goodell's credit, he appeared well aware of his reputation and asked the audience to amplify its disdain.
"Come on, Philly, come on!" Goodell said.
Let the festivities begin!