Falling within a down period between free agency and the draft, the NFL's annual schedule release makes for an exciting time in the football world.
Those on the outside learn of game bookings by way of leaks and an eventual announcement that, like so many other things NFL-related, has now become a prime-time event.
As the Los Angeles Rams showed with an exclusive look inside the schedule release call, the NFL's 32 teams learn of their respective regular-season slates a little bit differently.
Road trips and the placing of their bye are all important considerations in making the most of a short, 16-game schedule. Just like the rest of us, though, prominent team executives are also well aware of the narratives that surround certain matchups.