Reebok unveiled the signature shoe of Houston Texans star defensive end J.J. Watt on Thursday, dubbed "The J.J."
Watt attended the event in New York City, telling reporters that becoming one of the few athletes to receive their own signature sneaker was "the coolest day ever."
The three-time Defensive Player of the Year then gave the reporters in attendance a pair of his sneakers and led them in a workout.
"The J.J." will be released on July 15 and will cost $99.