PHOTO: Celtics to debut an alternate logo this season

The Boston Celtics are one of the most storied franchises in all of sports, with a rich history and a strong tradition of success.

Over the past 18 months, the franchise has been looking to leverage some of that history and use it for a new alternate logo, one that's been deemed the "Lucky Alternative," according to a report from Baxter Holmes of the Boston Globe.

From the report:

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.

It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.

Team apparel featuring the logo will be available sometime in the next month, though it won't be used on game jerseys any time soon. This is the first new logo for the franchise in 16 years.

Holmes also tweeted out the new avatar with the story and, well, it mostly looks like a silhouette of the current one, just as he described: