Sabres president on third jersey: ‘If it’s a turd burger … I’ll eat it’
While it's no secret that the Buffalo Sabres' new third jersey was not well received, the team itself had no comment on the chilly reception, until Thursday.
Speaking on the Howard Simon Show on WGR Radio in Buffalo, Sabres president Ted Black said he's prepared to, well, eat it if the jersey doesn't sell.
It's received a ton of criticism and a lot of attention. I think it had over 4 million mentions on Twitter. I've seen it. It's something that doesn't offend me. I think people have had a lot of fun with the criticisms of it. Judge for yourself whenever you see it. If you come into the store and you look at it and say I don't want to buy it or you do buy it, in terms of moving the needles on revenues, it won't do anything.
If it doesn't sell, it won't really mean anything to our bottom line. It's a third jersey. If it's a turd burger I'll have to put it on a bun and eat it. It's the way it is.
We kept the logo the same. We wanted to do something that was a little bit more non-traditional, so it's two-toned; it's gold in the front and blue in the back; it has different colors for numbering; it has the Buffalo font in the front. Like I said, no one's gonna twist your arm, put a gun to your head if you don't wanna buy it, Howard, you don't have to.
The Sabres will "proudly" don this jersey ten times this season, beginning on Nov. 24 against the Detroit Red Wings.