theScore Bet Debuts New Commercial Spots as part of Fall Campaign
“Does My App Do That?” - New Creative Highlights How theScore and theScore Bet Seamlessly Combine Sports Media and Betting
With the NFL kicking off this week, theScore Bet has launched its Fall marketing campaign in Ontario. The campaign builds on the brand’s established creative with two new commercial spots illustrating the unique combined media and betting experience offered exclusively through theScore and theScore Bet.
The new spots feature intertwined characters personifying theScore and theScore Bet to showcase the brand’s intuitive, streamlined betting experience. When summoned, the characters are at the ready to deliver relevant betting-related content paired with betting markets to help bettors seamlessly place an informed wager - ultimately differentiating theScore Bet from the competition.
“This new campaign supports one of our core product differentiators - a completely synced up media and betting experience between theScore media app and theScore Bet sportsbook,” said Aubrey Levy, SVP of Content & Marketing, theScore. “Our view is that when media is integrated with betting the right way, it provides for an enhanced and improved user experience. Using familiar creative elements, these spots highlight how our products bring media and betting together in one intelligent ecosystem, ultimately differentiating us from other offerings.”
The cutting-edge media and betting platforms work together to efficiently serve customers through access to in-depth data and analysis, personalized markets and the ability to easily place wagers within one ecosystem.
In addition to the television commercials, the campaign also includes digital and out-of-home assets.
theScore Bet worked in partnership with Toronto-based marketing agency Diamond on the campaign creative and strategy. The spots were directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin.
About theScore Bet
theScore Bet, a wholly owned subsidiary of PENN Entertainment (Nasdaq: PENN), is a natively built mobile Sportsbook and Casino product available in Ontario. Available on mobile and desktop, theScore Bet delivers an immersive and holistic mobile sports betting experience, including a comprehensive range of pregame and in-play bet types across all major sports leagues and events. It uniquely integrates with the company’s flagship media app, theScore, to provide a suite of cutting-edge features that seamlessly bring media and betting together in one ecosystem. theScore Bet is regulated by the Alcohol and Gaming Commission of Ontario and operates in Ontario pursuant to an operating agreement with iGaming Ontario. theScore Bet is an RG Check accredited operator and is committed to making gaming safe and fun for its players.