theScore Bet Introduces HOLE ZERO, a Playable Par 3 Hole for Fans at the RBC Canadian Open
Hole Zero Marks a First-of-its-Kind Activation, Allowing Attendees to Play a Full Hole at the Course During Tournament Action
TORONTO - May 31, 2023 - theScore Bet returns to the RBC Canadian Open and is on the ground this year to deliver a brand new golf experience, HOLE ZERO, a playable 150 yard Par 3 located at the Oakdale Golf and Country Club course in Toronto.
For a first look at HOLE ZERO, view the video here on Twitter and YouTube.
The activation, which is free for attendees and will be open all four days of the tournament (June 8-11), allows fans to play like a pro right next to the pros, and also compete for cash prizes. Fans will be treated to a clubhouse, caddy, swing coach, gear and an official leaderboard, giving them everything they need to compete and play a full hole. For more information, visit www.thescorebetholezero.com.
“For this year’s RBC Canadian Open, we wanted to build on the excitement from last year and bring fans even closer to the action. So, we’ve gone from the sky with Skyline Seats, onto the course, with a first-of-its-kind experience, allowing fans to actually play a full hole at the event with our Hole Zero,” said Aubrey Levy, Senior Vice President, Content and Marketing, theScore Bet. “We know golf fans are always eager to get as close to the action as possible, and now they’ll be able to do so right on the course and in a premium and unique way right alongside the pros. Hole Zero is another extension of our brand and activation strategy as we focus on adding real value for fans across our portfolio of partnerships and platforms.”
How to Secure a Spot to Play HOLE ZERO:
- Fans attending the tournament can secure their spot by visiting theScore Bet’s HOLE ZERO Qualifiers located at the Fare Way, the RBC Canadian Open Fanzone, and the Driving Range. After qualifying, patrons will secure a scheduled time and be shuttled to and from HOLE ZERO.
theScore Bet HOLE ZERO Details:
-Open June 8-11, beginning at 9:00 AM, ET.-Patrons who have secured a spot will visit the HOLE ZERO clubhouse to select their clubs and get geared up with theScore Bet golf balls, gloves, hats, shirts, t-shirts and can check in with theScore Bet’s swing coach.
-Each day, theScore Bet will run a Closest to the Pin contest, with a $1,000 CAD prize for the closest shot of the day. theScore Bet is also offering a $75,000 CAD prize to the first fan who scores a hole-in-one on HOLE ZERO during the tournament.
-Must be 19+ years of age and an RBC Canadian Open ticket holder to participate.
The 2023 RBC Canadian Open kicks off the second year of theScore Bet’s multi-year partnership with Golf Canada. The partnership provides theScore Bet with access to activate across Golf Canada’s high-profile events and national championships.
Also, the popular theScore Bet Members Lounge returns to the RBC Canadian Open for 2023. The premium hospitality space features complimentary food and beverages and views across the 9th fairway for fans 19+.
Toronto-based SDI Sports is supporting theScore Bet with its activations at Oakdale.
About theScore Bet
theScore Bet, a wholly owned subsidiary of PENN Entertainment (Nasdaq: PENN), is a natively built mobile Sportsbook and Casino product that launched in Ontario on April 4, 2022. Available on mobile and desktop, theScore Bet delivers an immersive and holistic mobile sports betting experience, including a comprehensive range of pregame and in-play bet types across all major sports leagues and events. It uniquely integrates with the company’s flagship media app, theScore, to provide a suite of cutting-edge features that seamlessly bring media and betting together in one ecosystem. theScore Bet is regulated by the Alcohol and Gaming Commission of Ontario and operates in Ontario pursuant to an operating agreement with iGaming Ontario. theScore Bet is an RG Check accredited operator and is committed to making gaming safe and fun for its players.
For more information:
Dan Sabreen
Vice President, Communications
theScore
dan.sabreen@thescore.com
Gordon Stevenson
Manager, Communications
theScore
973-432-2583
gordon.stevenson@thescore.com