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Washington hires new executive VP to oversee name change

Chip Somodevilla / Getty Images News / Getty

Washington hired Terry Bateman as its new executive vice president and chief marketing officer, the team announced Monday.

Bateman will assume the role immediately and lead the charge on the name and logo change alongside team owner Dan Snyder. He will also manage the franchise's marketing activities, sponsor relations, media operations, and overall business strategy.

"Terry Bateman is a man I trust and have worked with for many years," Snyder said. "I can't think of a better individual to help spearhead this organization's marketing efforts into this new era."

Bateman rejoins Washington's group of executives after working as the team's chief marketing officer in 2006. He also has long-standing ties to Snyder, having worked as president of Snyder Communications' marketing services division from 1994-97, according to John Keim of ESPN.

"I am very excited to be joining the organization at such a critical moment in history," Bateman said. "I want to thank Dan for giving me the opportunity to come back and provide my perspective and expertise while we work to develop a new era for this proud franchise."

Washington retired its name and logo last week after facing pressure from major sponsors, investment firms, and shareholders. Though no timetable was announced, replacements are expected to be decided before the 2020 season begins.

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