Baltimore Ravens quarterback Lamar Jackson dominated Cyber Monday.
Jackson outsold every other athlete in total merchandise on Fanatics during the online shopping holiday, a company official told ESPN's Adam Schefter, though the retailer's top-selling single item for Cyber Monday was the Tom Brady jersey.
The 22-year-old Jackson has led the Ravens to an AFC North-leading 10-2 record this season and is the current front-runner to win MVP.