The inaugural "Slapping Championship" was held in Krasnoyarsk, Russia over the weekend as part of the Siberian Power Show sports festival.
The event consists of two men taking turns slapping each other on the cheek until one gives up or is disqualified, according to The Moscow Times. Competitors cannot dodge or deflect the slaps.
The winner of the championship, Vasiliy Kamotskiy, left with 30,000 rubles - roughly $470 USD.