Knicks, Squarespace announce jersey sponsorship deal
The New York Knicks may have finally moved on from the triangle.
The team announced Tuesday it has partnered with New York-based website publishing platform Squarespace on a multi-year jersey patch deal.
The Knicks will debut their new Nike uniforms this season with the Swoosh on the upper left and the Squarespace logo on the opposite side.
Knicks X @squarespace, a partnership celebrating all those who hustle hard and aren’t afraid to chase their dreams. pic.twitter.com/CsXJB4JnHu
— NEW YORK KNICKS (@nyknicks) October 10, 2017
In a press conference via Facebook Live, Knicks president Steve Mills expressed excitement about the partnership. MSG CEO Doc O'Connor described it as a connection between two brands that share common values of teamwork, hard work, effort, and excellence.
Lance Thomas, Tim Hardaway Jr., and Frank Ntilikina modeled the new threads.
Here's how the new #Knicks jerseys look on Lance Thomas, Tim Hardaway Jr and Frank Ntilikina pic.twitter.com/iYKPQPCM1K
— Rob Lopez (@r0bato) October 10, 2017
This season is the first for ads on NBA jerseys, and the Knicks will officially debut theirs in the regular-season opener Oct. 19 versus Carmelo Anthony and the Oklahoma City Thunder.