Elliott, Prescott led NFL merchandise sales in 2016

The dynamic duo of Dak Prescott and Ezekiel Elliott led all NFL players in merchandise sales during 2016, the NFLPA announced Wednesday.

The pair of Dallas Cowboys rookies helped turn the team from a 4-12 outfit in 2015 to the top team in the NFC heading into the playoffs last season.

As a result, Elliott finished first in total sales of officially licensed NFL player merchandise, the first rookie to do so. His teammate Prescott placed second.

New England Patriots quarterback and Super Bowl LI MVP Tom Brady finished third on the list and led the league in five retail categories. Cowboys receiver Dez Bryant and New York Giants receiver Odell Beckham Jr. rounded out the top five.

Seattle Seahawks quarterback Russell Wilson placed sixth, rookie Philadelphia Eagles quarterback Carson Wentz was seventh, Green Bay Packers passer Aaron Rodgers came in eight, Patriots tight end Rob Gronkowski finished ninth, and Carolina Panthers quarterback Cam Newton completed the top 10.