LeBron calls for 'Equality' in latest Nike ad campaign

Meshing the worlds of sports and politics together has resulted in Nike's latest ad campaign entitled "Equality," which will air during both the Grammy awards Sunday night, as well as next weekend's All-Star Game.

LeBron James of the Cleveland Cavaliers is at the forefront of this 90-second spot, with a message of how everyone is on a level playing field during competition, and that society can take heed by not being discriminatory and allowing all people to be equals.

"If we can be equals here, we can be equals everywhere," says James (paired with a voice-over) at the end of the ad.

Also featured are Kevin Durant of the Golden State Warriors, tennis star Serena Williams, actor Michael B. Jordan, and singer-songwriter Alicia Keys.