UEFA unveils London's Euro 2020 logo

UEFA's new president Aleksander Ceferin was in London on Wednesday to unveil the Euro 2020 logo.

Joined by London mayor Sadiq Khan and Football Association chairman Greg Clarke, Ceferin, who was elected the European governing body's president last week, helped mark the countdown to the continental tournament by also unveiling one of the 13 logos for each host city.

“Twenty-four years after Euro '96, football will once again return to its mythical cradle," Ceferin said at London's City Hall.

London, which will host both the Euro 2020 semi-final and final, was the first to receive its unique logo, with the famous Tower Bridge prominently featured:

There will be individual launches for the other 12 hosts cities at later dates.

"There is great pleasure in being able to bring Euro 2020 to so many countries and cities, to see football acting as a bridge between nations, and to carry the competition closer to the fans, who are the essential lifeblood of the game," Ceferin added.