The Los Angeles Lakers, one of the most elite professional sports franchise brands in the world, are looking to turn heads with their entry in the next Rose Parade, a Southern California tradition on New Year's Day.
Their float's theme is "Every second is an adventure." This is real, and it's spectacular.
The Lakers' marketing staff really cracked one out of the park with the word "adventure." What other way is there to describe a team that, during stretches this season, will have Kobe Bryant, Nick Young, and Lou Williams on the floor at the same time?