Taking inspiration from the city of Cleveland, a bar in Iowa has installed a "Victory Fridge" for Nebraska football fans during the Huskers' ongoing losing streak.
Matt Johnson, owner of Barley's in Council Bluffs, filled his fridge with bottles of Budweiser and plans to keep it locked until the 0-4 Huskers win a game. When that happens, any Nebraska fan in the bar will get a free beer.
"As most great ideas come, they come after a few beers," Johnson told Chris Peters of the Omaha World-Herald. "A bunch of Iowa fans were talking about how fun it would be to do a Cleveland Browns-style cooler."
Last month, Browns fans enjoyed free beer from Bud Light after the team finally ended its 635-day winless streak.
Johnson, a Hawkeyes fan, said he hopes Huskers fans get a laugh out of the fridge.
"It's just fun banter back and forth," he said. "We don't get very many chances like this."
Nebraska will be on the road Saturday against No. 16 Wisconsin.