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Watch: Mayfield apologizes for lewd gesture toward Kansas bench

Tim Heitman / USA TODAY Sports

Baker Mayfield apologized after making a lewd gesture toward the Kansas sideline during Oklahoma's win over the Jayhawks on Saturday.

The Kansas captains refused to shake Mayfield's hand during the coin toss, and took numerous shots at the star pivot throughout the contest.

After building a healthy lead on the Jayhawks by the second half, Mayfield grabbed his crotch and could be seen shouting obscenities at the opposing sideline.

It's the third time in under nine months that Mayfield has issued a public apology for his actions. He previously apologized for his public intoxication arrest and for planting an Oklahoma flag in the center of Ohio State's field after a Week 2 victory over the Buckeyes.

Mayfield also followed up with an apology issued through his Twitter account, taking responsibility for his actions.

I am extremely sorry for how I carried myself today. I am sorry to the Kansas fans, coaches and players for disrespecting them. I am sorry to Sooner fans for not representing our University the way I should. I am sorry to any parent that had their kid(s) watching... I was not the good and inspiring role model that I aspire to be. What I did was unacceptable and in turn it has taken the attention off of our team. Not to mention my solo act reflects poorly on my team program... Which is the opposite of what I want to do.

I want my teammates and coaches to get and coaches to get all the attention and credit for working hard and having success. I am sorry to my brothers and coaches as well. I am an extremely competitive player once on the field, but that does not excuse and never will excuse my actions today. I truly am sorry from the bottom of my heart.

Mayfield strengthened his hold on the Heisman Trophy with a brilliant on-field performance against Kansas, throwing for 257 yards and three touchdowns.

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