USC is shameless with the shots taken at Alabama with its newest T-shirt.
The Trojans have begun producing t-shirts with the vibrant slogan "Roll tears roll" blazed across the front of the shirt, mocking the classic 'Roll Tide' mantra of the highly successful SEC program.
The shirt, available at the university bookstore, was no doubt created to build animosity before USC and Alabama square off on opening weekend at AT&T Stadium.
The ball now appears to be in 'Bama's court.